Stanich's

"Centuries ago (2014), when Facebook’s algorithm overlords promoted the idea of Facebook becoming everyone’s “personalized newspaper,” “best” lists flourished in a way that, like the steroid era in baseball, seems in retrospect almost hilariously false, but the traffic gains looked real, so everyone made more lists. Except there was a slight problem: good, sturdy, reliable lists requiring on the ground knowledge and reporting were actually hard/expensive to make, and few places wanted to pay for that sort of reporting, so most lists just ended up plagiarizing off of the few good ones. And, as these lists increased in frequency while simultaneously decreasing in quality, you watched the collective trust in any one list diminish."

https://www.thrillist.com/eat/portland/stanichs-closed-will-it-reopen-burger-quest#